Are you Losing $$ By Not Telling Your Story?May 14, 2021
I must admit that I didn't always see the value in sharing my story. As an introvert and someone who has been in supporting roles my whole life, I rather enjoyed being behind the scenes and letting my work make the noise for me. I had even been told on several occasions that I should come from behind the scenes but I didn't think it was a good idea. No one would care about my story. And honestly, I worried that some would overlook my business if they knew I was a black woman before they experienced my work. Unfortunately, the stereotypes of black-owned businesses are still a relevant issue. It wasn't until I was challenged by another black businesswoman who spoke to all of my concerns that I realized the importance of sharing my story.
Your story is what connects you to your target client. It is what makes you more than just a person that does XYZ. They can go to anyone to get a product or service but it is your story that keeps them coming back to you. When your customer connects to your brand story, they become a loyal customer and advocate for your brand with their friends and family.
I personally saw my business grow exponentially and my client relationships deepen when I was brave enough to share my story and become my brand. Become the go-to person for your clients. Help them connect to you so that they will never think about calling anyone else because you are their one and only!
Stay connected with news and updates!
Join my mailing list to receive the latest news and updates.
Don't worry, your information will not be shared.
We hate SPAM. We will never sell your information, for any reason.